In this role you will be responsible for the ad copy and content initiatives of our clients who spend hundreds of thousands of dollars to millions of dollars per month in ad spend.
Ad Content (images, videos and copy) is the biggest lever we can pull in 2024 to create exponential improvements in campaigns results, hence our tagline! (Ads That Don’t Suck) and that’s why your role is so crucial to driving the needle.
Working alongside a team of highly creative and innovative video editors, graphic designers and media buyers, you will lead the charge on conceptualizing out-of-the-box ideas for ad content.
One day you’ll be writing a series of 20 short hook ideas to test.
Another day you’ll be compiling the winners from that test into a longer form video script.
Another day you’ll spot a trending content style on TikTok and have the inspiration to apply it to one of our client’s offers, create the brief, and watch your idea come to life with the expertise of our creative team.
You will thoroughly research our clients, their niches, their perfect customers’ pains, frustrations and desires, document your findings in running notes for future reference, then craft copy, hooks, headlines and video scripts that attract and convert buyers to their offers.
You will make data informed decisions with feedback from the media buying department on which of your ideas and messaging are working best in real-time to constantly create new and improved scripts and ad briefs.
Rather than just copywriting straight up scripts, you will analyze the social media landscape to identify what content styles, hooks and pattern interrupts are grabbing the most attention, then apply your copywriting and persuasion prowess to these content styles.
Responsibilities
Research
- Each client’s business and understand the pains, frustrations, desires and aspirations of their perfect customers better than they do.
- The type and style of content that each client’s perfect customer consumes and in what format.
- The type and style of organic AND Ad content which is currently trending in the broader marketplace on each platform.
Create
- Frameworks OR Verbatim Scripts (depending on each client’s preference) for ad videos following our existing ad templates and the ones that you create as the market evolves.
- Batches of twenty plus 3-7 word hook ideas for the purpose of rapid testing to identify which message or idea performs best.
- Briefs for the creative team combining your knowledge of trending content, deep client research and direct response persuasion tactics.
Respond
- Liaise with Media Buyers to identify top performing elements of your content
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React to the feedback and create refined briefs, copy and content tasks for the team - Adapt your copy, messaging and angles to focus down on elements that are proven with data to convert
Grow
- Constantly find new ways to present our clients’ offers in new and creative ways.
- Collaborate with the creative team and media buyers to identify new opportunities for messaging.
- Expand your messaging and creative briefs to attract buyers further down the ‘readiness to buy’ pyramid.
Results
- Copy and briefs are created comprehensively and promptly to expedite client onboarding
- Our media buyers have a consistent stream of new angles, ad copy and creative styles to split test in ad accounts
- The creative produced under your direction dramatically outperform anything the clients have ever produced before in terms of results and profitability
Requirements
- 3+ years of direct response marketing and advertising experience
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Demonstrable experience crafting simple ad copy, angles and hooks which drive people to action - Comprehensive understanding of viral social media engagement strategies such as pattern interrupt, emotional storytelling, social currency, physiological arousal
- Succinct and potent approach to copy, less is more, your words hold attention and move people to action
- Ability to research and pull together sparse ideas such as client offer benefits, direct response marketing persuasion principles and trending social media content styles
Behaviors
- You stay up to date with current advertising and organic content trends
- You invest time and energy into your own knowledge
- You are outcome focused, self-motivated and know when to ‘get on with the job at hand’ but also when to seek insight or support
- A highly creative mind with an insatiable curiosity
- One creative idea sparks a multitude of other ideas and potential tests
- Surgically well organized
- Ability to take self-initiative and be proactive
- Ability to multitask and prioritize workload
- Ability to take on decision delegation (You are outcome focused)
- A natural overachiever, you take pride in delivering results far beyond what people expect of you
- 3D Thinking - you’re able to think around corners, bring together abstract ideas and develop new strategies
- A positive thinker - an enthusiastic, ‘can-do’ attitude, naturally driven by finding solutions to challenges
- Motivator - your enthusiasm is infectious to everyone around you
- Lazer sharp initiative and eagerness to blast through problems and challenges
- Motivated by clients’ and team’s happiness, success and constantly improved performance
Rewards
- Highly Competitive depending on experience.
- Work from where you want, when you want.
- Regular, uncapped incentives for great client feedback, teamwork and helping to upscale the company.
Grip's Core Values
Excellence
A standard of excellence breeds
excellent results.
That’s why excellence is visible in everything we do, especially in the details others might deem trivial. We take great pride in our work and in each other.
Over Deliver
We believe it’s enjoyable to create
'Wow's for people.
We’re constantly developing better ways to provide jaw-dropping value to our clients and fellow team players.
Agility
We dynamically out-think problems
and sprint ahead of challenges.
By only allowing expert-level thinkers onto the Grip team we remain agile and adaptable. We strategically deploy tactics to conquer any advertising challenge with military precision.
Never In The Dark
We value the benefits of crystal-clear,
regular communication.
Everything’s easier when everyone’s on the same page. We believe clients deserve to know what’s going on at all times and we produce better outcomes when we become an extension of their team.
Move The Needle
We focus on tasks that make tangible progress for our clients, always.
Our days are potently effective as we plan every day with outcome-focused tasks.
Everything we do is carefully planned to have the biggest output with optimal effort.
OK, So You Probably Wanna See Some Of Our Ads...
This Is Just The Kicking Off Point Of The Ads You'll Be Strategising For Us...
We love dramatising client back-stories with world class visuals. You write the script, the client narrates, and our video editors turn it into a masterpiece!
Full character animation is another quiver to our bow, and another way our creative team will bring your imagination and copywriting to life!
Sometimes The Scrappy, Outside-The-Box Ideas Work Insanely Well...
Sometimes taking popular meme formats and working with our creative team to make the compliant (not infringe on other people's IP) can create absolute GOLD!
Other Times Modelling Organic TikTok Style Content CRUSHES!
You'll use your knowledge of persuasion, price anchoring and direct response principles to create bold, simply and succinct creatives that immediately communicate value.
But our testing always begins by identifying the Hooks, Angles and Ideas that capture the imagination of our clients' customers.
Researched and devised by you. Backed up with Data as we rapidly on Meta and Google. You'll get real-time feedback on how your ideas resonate and what to do next!
Grip Culture
What It Takes
The Grip team only has A-players. We have a standard of excellence we hold ourselves and eachother to. We have fun and get the job done. We share a rare combination of creativity and ruthless effectivity. We are obsessively focused on creating world class results for our clients and leaving our competitors in the dust.
Our Culture
Want to work in a place where you feel appreciated? Where you spend the whole weekend looking forward to Monday mornings instead of dreading them? Where you're supported by everyone around you to be the best version of yourself and rewarded for expressing the truest version of yourself? That image you have in your head right now... that's working at Grip.
What We Believe
We believe in excellence, because why would you settle for anything less? We believe overdelivering is thoroughly fulfilling. We believe ads shouldn’t feel like ads. We believe creativity opens up the hearts and minds of millions and makes life worth living. We believe in supporting our team and our clients to level up and change the world.
Life at Grip
(Doesn't Feel Much Like Work)
Grip Perks
Work Anywhere
Be a part of the team from anywhere in the world. We believe you deserve to live the life you always dreamed of.
Grow With Us
We invest in your knowledge and professional development. We want you to succeed and be happy.
Competitive Pay
Grip offers an industry leading salary based on individual work experience and your work location.
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