Advanced Google/YouTube Media Buyer
Media Buying in 2024 is about more than just pushing buttons. It’s about understanding from a strategic and creative perspective how to compete in an ever more competitive landscape.
We are a performance based agency, and therefore the core requirement of your role is to scale accounts profitably.
You actively seek out new opportunities to profitably increase ad spend every day, whether it be media buying strategies, opportunities to introduce new or existing offers, creative briefs.
In turn, your compensation increases each month in line with your profitable ad spend increases.
As our Advanced Google/YouTube Media Buyer at Grip, you’ll be plugged into an environment where you can thrive.
A full-stack creative department ready to turn your creative requests into world-class ad creative.
A data analyst co-pilot to help bring clarity to your decision making.
A world-class account management team to help keep your attention on the dials, rather than on endless meetings that go nowhere.
Collectively, we retain clients for life through not just outstanding results, but world-class decision making, client-leadership and customer service.
Your role as Advanced Google/YouTube Media Buyer is to drive and implement advanced media buying strategy on the Google platform.
By deeply understanding our client's key goals and business needs, you will drive the strategy, and advise on the creative direction while having everything you need to be successful readily available to you.
You will work collaboratively alongside a team of world class, passionate experts in their respective fields.
You will constantly find new ways to scale our clients to seven figures per month in profitable ad spend and beyond.
You are a highly disciplined media buyer who makes decisions informed by data, and you bring years of experience to add new, educated creativity to scale campaigns in quantum leaps.
You know how to read not just metrics, but (crucially) also analyze and report on how creative is impacting ad performance to liaise with your account manager and creative strategist to feed new tests and rapid creative iteration back into campaigns.
Responsibilities
Media Buying
- Advanced media buying implementation and scaling on all Google placements, with a strong focus on YouTube
- Rapid testing of new ad creatives while maintaining budget balance to keep CPA within target
- Scale budgets profitably taking into account client capacity and cashflow
- Track data across not just the platform, but also in third party attribution software such as Hyros, Wicked Reports, ClickMagick and our own custom solutions
- Continual improvement of lead quality informed by maintaining alignment with clients’ back-end sales data
- Maintenance of audience health and accuracy including management of custom seed audiences
- Remain ahead of the competition’s knowledge with new trends, opportunities and strategies (self-guided professional development)
- Split-testing hooks on successful ads and refining YouTube ad creative for optimal performance and maximum profitability
- Timely and perfectly accurate daily reporting on daily spend and performance
- Pro-active creative request submissions - You drive the strategic needs, our creative department scripts, produces and delivers what you need to scale accounts
- You are constantly trying to beat the control by submitting new creative iteration requests
Strategy
- Planning, internal presentation and implementation of high-level media buying strategy to achieve client goals and constantly increase spend profitably
- Identification of highest value lead attributes to inform targeting and creative decisions
- Liaison with Account Manager to present recommendations and obtain sign-off on significant strategic decisions
- Identification of end-customer attributes, pains, desires, frustrations to present back to creative strategists to inform new creative initiatives
- Competitor analysis to inform new creative and media buying opportunities
- Self-directed professional development, keeping up to speed with platform and Google media buying trends and opportunities
- Alignment of your media buying strategy with clients’ direct response sales funnel strategy (a deep understanding of direct response sales funnels in order to determine and remaining focused on ‘north star KPIs’ that drive profitability in addition to front-end CPAs and soft metrics
Results
- Continual improvement of profitable lead and purchase volume
- Continual scaling of ad spend budget (10-20% per month until reasonable saturation level is reached)
- Continual improvement of lead quality and subsequently back-end profitability
- Timely onboarding of new clients and build out of new campaigns
- Scaling campaigns to seven figures per month ($1million +) in ad spend
- Maintain client profitability and hit target KPIs both on the front end (acquisition cost) and the back end (lead quality maintenance)
- Daily reporting and feedback of campaign performance, insights and next steps
- Fluid communication with key stakeholders resulting in crystal clear visibility of metrics and strategy
- Documentation maintained on 'what we've learned along the way' regards to audience, creative, strategy so that we never re-tread trodden ground and never have to learn the same lesson twice
- Project management tasks and projects are updated and accurate, with due dates hit or where necessary adjusted with updates
- Account Manager (and subsequently clients) are always aware of the next 3 strategic moves planned, and the next 3 things you require from them to make Google/YouTube campaigns successful and scale
Requirements
- 3+ years as a Google/YouTube Media buyer, managing campaigns with budgets in excess of $750k/month
- 5+ years working in digital marketing with a deep understanding of direct response funnel strategy
- Deep understanding of direct response marketing funnels, back-end, high-ticket sales, email marketing as it relates to media buying decision making
- Proven ability to strategise budget, creative and media buying for campaigns spending in excess of $1M per month in profitable ad spend
- Advanced level understanding of third party tracking platforms such as Hyros, WickedReports, ClickMagick etc.
- Advanced level understanding and implementation of Google Tag Manager and Google Analytics tools.
- Competent with project management and communication software such as ClickUp, Slack, Loom, Zoom etc.
Behaviors
- You are confident and results driven by nature
- You are client focused and focus on how your media buying effects the KPIs and goals most important to the client
- You err on the side of over-communication to ensure crystal clear visibility on strategy, intentions and briefs
- You are a self-starter with a natural desire to lead new initiatives from ideation to completion
- You know where to look for, and actively seek out the tools and resources needed to scale
- Curiosity leads all of your actions. Negative results evoke the response “that’s interesting, let me dig deeper to find the solution”
- You are tenacious and resilient. You persist and maintain outcome focus with the mindset ‘there’s always a way, I just need to find it’
- You learn from mistakes and what the data tells you. You don’t stay ‘down’ for long before you’re back up ‘fighting’ and pressing on to the finish line.
- Data is your friend. It feeds into all of your decisions combined with your expert knowledge and reasoning to uncover actionable insights.
- You focused on identifying new media buying opportunities to drive more cost effective results from both campaigns themselves, and information you actively seek out from third parties
- You have an agility to react to data and develop new creative ideas for ideation into the creative production process
- You want to be part of a tribe that supports each other, safe in the knowledge that the more you give, the more you get
Rewards
- Highly competitive, base + uncapped performance compensation
- OTE up to and exceeding $250k per year incl. on-track performance bonus
- Work from where you want, when you want.
- Execute your advanced strategies on client who are willing, eager and able to scale
- Your Opinion Matters - You lead the strategy, the Grip team provides everything you need for success
- Regular, uncapped incentives for great client feedback, teamwork and helping to upscale the company
Grip's Core Values
Excellence
A standard of excellence breeds
excellent results.
That’s why excellence is visible in everything we do, especially in the details others might deem trivial. We take great pride in our work and in each other.
Over Deliver
We believe it’s enjoyable to create
'Wow's for people.
We’re constantly developing better ways to provide jaw-dropping value to our clients and fellow team players.
Agility
We dynamically out-think problems
and sprint ahead of challenges.
By only allowing expert-level thinkers onto the Grip team we remain agile and adaptable. We strategically deploy tactics to conquer any advertising challenge with military precision.
Never In The Dark
We value the benefits of crystal-clear,
regular communication.
Everything’s easier when everyone’s on the same page. We believe clients deserve to know what’s going on at all times and we produce better outcomes when we become an extension of their team.
Move The Needle
We focus on tasks that make tangible progress for our clients, always.
Our days are potently effective as we plan every day with outcome-focused tasks.
Everything we do is carefully planned to have the biggest output with optimal effort.
OK, So You Probably Wanna See Some Of Our Ads...
This Is Just The Kicking Off Point Of The Ads You'll Be Strategising For Us...
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Sometimes The Scrappy, Outside-The-Box Ideas Work Insanely Well...
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But our testing always begins by identifying the Hooks, Angles and Ideas that capture the imagination of our clients' customers.
Researched and devised by our Creative Strategist & Copywriter. Backed up with Data as you test rapidly on Meta and Google. Constantly reiterated to fuel your success.
Grip Culture
What It Takes
The Grip team only has A-players. We have a standard of excellence we hold ourselves and eachother to. We have fun and get the job done. We share a rare combination of creativity and ruthless effectivity. We are obsessively focused on creating world class results for our clients and leaving our competitors in the dust.
Our Culture
Want to work in a place where you feel appreciated? Where you spend the whole weekend looking forward to Monday mornings instead of dreading them? Where you're supported by everyone around you to be the best version of yourself and rewarded for expressing the truest version of yourself? That image you have in your head right now... that's working at Grip.
What We Believe
We believe in excellence, because why would you settle for anything less? We believe overdelivering is thoroughly fulfilling. We believe ads shouldn’t feel like ads. We believe creativity opens up the hearts and minds of millions and makes life worth living. We believe in supporting our team and our clients to level up and change the world.
Life at Grip
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With Us
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Get back to our hiring team letting them know you're interested, and we'll move you through to the next stage in the application!
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