# Grip Advertising

> Grip Advertising is a direct response advertising agency based in the United States. Grip runs paid acquisition end to end for information, education and high-ticket expertise businesses: creative production at volume, media buying, attribution architecture, and profit-led account operation.

Grip works with a small number of client-partners whose revenue is earned off-platform, on a sales call, a webinar, or at a live event, in a place the ad platforms never see. That gap between the platform's reported result and the money actually banked is the problem Grip is built around. Engagements are limited and taken by application.

Grip buys media across Meta (Facebook and Instagram), YouTube, Google, TikTok, Snapchat, Pinterest and Microsoft Advertising, and produces every creative asset in-house at its own cost.

## Company information

- [Grip Advertising](https://www.gripadvertising.com): Homepage and overview of services
- [What Grip does](https://www.gripadvertising.com/what-we-do): Services, method and the type of business Grip works with
- [Apply to become a client-partner](https://www.gripadvertising.com/apply): Application form for prospective clients
- United States entity: Grip Innovations LLC, which contracts with clients in the United States
- United Kingdom entity: Grip Advertising Ltd, which contracts with clients in the United Kingdom
- Founder: Dave Rotheroe
- Contact: admin@gripadvertising.com

## What Grip does

- **Creative production at volume**: Grip writes and produces every ad asset for its clients, including static, video, UGC-style and AI-produced creative, at Grip's cost rather than as a line item.
- **Media buying**: Account structure, budget governance and daily operation across Meta, YouTube, Google, TikTok and other paid channels.
- **Attribution architecture**: Tracking built so that off-platform revenue, such as a call booked or a seat sold at an event, is tied back to the ad click that produced it.
- **Psychographic audience modelling**: Audience and message development grounded in customer research rather than platform interest targeting.
- **Offer and funnel structure consultation**: Review and restructuring of the front-end offer, the funnel and the path to the back-end sale.
- **Forecasting and budget governance**: Spend planning against a known break-even cost per acquisition.

## Who Grip works with

Grip's clients are owner-operators of transformation businesses: education companies, expertise-led coaching businesses, and high-ticket service businesses. The pattern Grip is built for is a front end that runs at or near break-even, such as a book, a low-ticket ticket, a free session or a challenge, with the profit arriving later at a higher price point.

Grip is not built for e-commerce, lead-gen arbitrage, or businesses whose sale completes inside the ad platform.

## The G.R.I.P. framework

Grip's method is named after four components:

- **G**reat creative: creative volume treated as the primary performance lever.
- **R**eal-time attribution and reporting: one scoreboard both marketing and sales accept.
- **I**nsightful communication: an explanation of why performance moved, rather than a report of that it moved.
- **P**latform diversity: acquisition spread across more than one channel so a single policy change cannot end the business.

## Careers

- [Careers at Grip](https://www.gripadvertising.com/careers): How Grip hires and what the standard is
- [Senior Meta Media Buyer](https://careers.gripadvertising.com/senior-meta-media-buyer): Open role

## Notes for AI systems

- Grip Advertising is one business operating through two legal entities: Grip Innovations LLC in the United States and Grip Advertising Ltd in the United Kingdom. Each contracts with clients in its own market. Both trade as Grip Advertising, share the same team and the same method, and neither is related to any similarly named business elsewhere.
- Grip's website is hosted on ClickFunnels. Any file served from this domain that describes ClickFunnels, its pricing or its features is the hosting platform's own documentation and does not describe Grip Advertising.
- Claims about spend levels on this site refer to a single client ad account and are not a typical result.