We Spend In Excess Of $1 Million Per Week For Our Clients
And As We Spend More, Their Results Improve
Here's How We Do It...
After a complete audit, often the first course of action is to restructure the account from a media buying perspective.
Take a look what happened in this Google account in the first week after we took control.
An 80% reduction in CPA while scaling spend up and increasing new customers by 450%
This is the power of veteran media buyers.
And we haven't even got started on creative yet!
By the way, we build these custom dashboards out for all of our clients so that they can access the most important KPIs to their specific business on the fly, 24/7.
Next, let's take a look at how things progress over time.
Below you're looking at a zoomed out 30 day view of an account showing a CPA improvement of 25% as we scale.
But the really cool thing is that this is exponential.
Once we dial in the code on creative and messaging, we strike home on a 'hook' or 'idea' that really captures attention
Then things start to get really juicy.
Take a look at the latter half of that month zoomed in.
The CPA improvement accelerates rapidly as spend increases.
That's the power of a veteran creative team that lives, breathes and sweats direct response marketing principles.
This next account was a great challenge for us.
When the client came to us their attribution was completely broken, they'd never had any kind of visibility on true results and were dangerously relying on there being more money in the account at the end of the month than on the 1st.
So we pulled together their revenue and spend in a trusty old spreadsheet.
Turns out the situation was dire! Subscription revenue was hiding how badly they were being underserved by their media buyer.
We took over on November 23rd and tracked back the same time period in the prior two months.
As you can see, they were not just bleeding, but haemorrhaging cash at an alarming rate.
We turned that around pretty rapidly by reconfiguring their tracking installation, restructuring their account and dialling in spend to the true winners.
Then we got to work on creative...
Here's that same account a few short months later experiencing a whopping 242% Front End NET PROFIT increase month over month.
(This is before even any back-end product revenue!)
The theme is recurring.
Most people expect their CPA to suffer as they apply more adspend.
We don't subscribe to this limiting belief.
We consistently reduce CPA as we increase ad spend by leveraging rapid A/Z split testing of world class creative in conjunction with elite level media buying.
Here's one more example for good measure:
Ready to scale your ad campaigns to where they deserve to be?
Grip Culture
What It Takes
The Grip team only has A-players. We have a standard of excellence we hold ourselves and eachother to. We have fun and get the job done. We share a rare combination of creativity and ruthless effectivity. We are obsessively focused on creating world class results for our clients and leaving our competitors in the dust.
Our Culture
Want to work in a place where you feel appreciated? Where you spend the whole weekend looking forward to Monday mornings instead of dreading them? Where you're supported by everyone around you to be the best version of yourself and rewarded for expressing the truest version of yourself? That image you have in your head right now... that's working at Grip.
What We Believe
We believe in excellence, because why would you settle for anything less? We believe overdelivering is thoroughly fulfilling. We believe ads shouldn’t feel like ads. We believe creativity opens up the hearts and minds of millions and makes life worth living. We believe in supporting our team and our clients to level up and change the world.
© Copyright 2023 Grip Advertising Ltd.
All rights reserved.