Tracking & Analytics Expert
Creative Advertising and Media Buying Agency
Full Time - Remote
Who is Grip?
We believe Advertising should never suck. It should entertain, educate and make you want to share it.
Our reputation for world-class creative and outstanding customer service is why many of the best known marketers only trust us to create and run their advertising.
All of our success is reliant on one very important thing: Accurate Tracking & Analytics.
Being able to accurately track and report the true results of our advertising is crucial.
We are hiring a Tracking & Analytics Expert who wants to make a long term impact and find their happily-ever-after home.
Are you ready to work alongside a world class team and be rewarded for your greatness?
The Role
As Digital Advertising Tracking and Analytics Expert you are responsible for implementing and maintaining advanced advertising tracking codes, integrating various marketing tools, and providing insightful analytics to optimize client campaigns and reporting.
Tracking Implementation and Maintenance (50%)
- Install and manage advertising tracking codes at an advanced level, including Meta Pixel, Google Conversion Tracking, TikTok Conversion Tracking, and others.
- Implement third-party tracking solutions such as Hyros, WicketReports, ClickMagick, and RedTrack.
- Utilize integration tools like Google Tag Manager for efficient tag management across campaigns.
Analytics & Reporting (50%)
- Provide actionable insights to enhance advertising strategies and client outcomes.
- Pull funnel conversion rates into reports and dashboards to give a comprehensive view of advertising and marketing performance in order to highlight current constraints.
- Employ automation tools like Zapier and Make (Integromat) to streamline analytics and reporting processes.
- Generate customized reports focusing on deeper insights such as demographic data, customer journey analysis, creative performance, average order value, lifetime value, and lead value over time.Develop and maintain dashboards using tools such as Google Data Studio and Databox to visualize client-specific ‘North Star KPI’ metrics performance metrics.
In summary, as Tracking & Analytics Expert you will be responsible for crystal clear and accurate tracking across all of our client-partner accounts, and building insightful visualizations of the data with key performance indicators.
The more insight we can have as a team, the bigger our vision will grow together.
3 Best Things About The Role
and What You’ll Love About Us:
Culture and Environment
The best culture-first team work environment you have ever experienced.
Autonomy and Freedom
Design your day. Flexible paid time off and work from anywhere policy.
Grow With Us
Join a growing company where your work matters and there is unlimited opportunity to progress.
Please only apply after your have thoroughly read all of the essential requirements.
The Responsibilities & The Impact You'll Have
Tracking Implementation and Maintenance
- Install and configure advertising tracking via Google Tag Manager using best practices.
- Advanced level implementation of platform tracking codes including: Meta Pixel Codes, Google Conversion Tracking, TikTok Conversion Tracking, Snap Conversion Tracking, Bing Conversion Tracking, Pinterest Conversion Tracking
- Implementation and maintenance of advanced, third party tracking systems such as: Hyros, WickedReports, ClickMagick, Redtrack
- Audit existing tracking setups, assess health and accuracy, then create a project plan for improvement.
- Collaborate with client-partner development teams to implement necessary technical solutions.
- Maintenance of tracking code health and proactive monitoring of 'up-time'.
- Create and update SOPs based on new findings and evolving platform changes.
- Update troubleshooting archive to speed up resolution of future tracking issues.
- Document tracking setup and maintain a detailed change log.
- Regularly audit and update tracking setups to ensure accuracy and compliance.
- Troubleshoot and resolve tracking-related issues promptly.
Analytics and Reporting
- Integrate, synchronize and compile data from advertising platforms, funnel and website platforms, sales CRM systems, form tools, calendar booking tools and other marketing platforms.
- Design and update interactive dashboards reflecting real-time data.
- Analyze campaign performance and provide specific recommendations for optimization based on the data.
- Prepare in-depth reports on customer demographics, behavior patterns, and journey mapping.
- Deep analytic research into customer behavior, demographics, platform and placement specific performance to autonomously provide insight and suggestions to the media buying department.
- Seek out additional analytic insight to go above and beyond and provide 'above and beyond' insight to the client about their business and audience.
The Required Experience, Skills, Abilities & Attributes You'll Bring
Essential Qualifications and Experience
- Proven experience in implementing and managing advertising tracking codes across all major digital advertising platforms: Meta, Google, TikTok, Snap, Bing, Pinterest
- Strong understanding of the setup and maintenance of third party advertising tracking and attribution tools: Hyros, WickedReports, ClickMagick, Redtrack
- Proficiency in using Google Tag Manager to ensure optimal page load speed and best practise.
- Demonstrable experience using integration and automation tools such as Zapier, and Make (Integromat) to compile data and create automated, realtime reporting.
- Experience implementing tracking workflows and pulling data from CRM systems (e.g., HubSpot, HighLevel, ClickFunnels) and form/calendar tools (e.g., Oncehub, Calendly, Typeform, Jotform).
- Strong analytical skills with experience in data visualization tools like Google Data Studio and Databox.
- Familiarity with project management and communication tools such as ClickUp and Slack.
Essential Qualifications and Experience
- Knowledge of analytics programming fundamentals (e.g., SQL, BigQuery, SnowFlake) for data analysis.
- Certifications in digital marketing analytics or related fields.
Behaviors
- Detail-oriented with a strong commitment to accuracy.
- Proactive problem-solver with a natural curiosity for new challenges and opportunities.
- Excellent communicator, capable of translating complex data into actionable insights.
- A natural overachiever with a relentless drive to be the best and never settle for others' limiting beliefs.
- You take pride in delivering results far beyond what people expect of you.Ability to articulate confidently and in a compelling manner that positively influences others to take action.
- You have the ability to work independently and cooperatively in a diverse group.
- Proactive individual who is full of grit and relentless resolve.
- You love to find solutions to problems rather than avoiding them, no matter the scenario.
- Effective time management skills and a demonstrated ability to organize and manage multiple projects simultaneously, keeping them on-track using problem-solving/resolution skills and a team focus.
- Organized and methodical with meticulous attention to detail and when you find a solution, you turn it into a process that anyone else can easily follow.
- You have a willingness to 'roll up your sleeves' to do whatever it takes to get the job done: You'll need to be customer-centric in your approach and across detailed operational metrics.
The Results Of Your Work
Enhanced Tracking Accuracy
- Achieve precise tracking of all advertising efforts, leading to reliable data collection.
- Adherence to best practices and tracking health across all platforms.
- Clean and clear workflows, tracking setups and documentation.
- Accurate tracking 'in-platform' leads to better algorithmic optimization in ad accounts.
- Ensure seamless integration of third-party tracking tools, enhancing data comprehensiveness.
Streamlined Data Processes
- Implement automated workflows that reduce manual data entry and potential errors.
- Maintain up-to-date integrations across all advertising, marketing and CRM platforms.
- Identify new opportunities to provide insightful feedback to the team by use of intelligent workflows and automations.
Insightful Analytics Delivery
- Provide internal Media Buying department and Client-Partners with clear, actionable insights that inform strategic decisions.
- Develop reports that highlight key performance indicators and areas for improvement.
- Provide crystal clear accuracy in all deliverables that identify and demonstrate where the precise constraint is within the advertising and marketing efforts by comparing current metrics to benchmarked targets.
- Interpret insights into tangible direction and suggestions to help clients achieve and exceed their targets.
Rewards
- Highly Competitive, Expertise Based Compensation.
- The best work environment and team culture you have ever experienced.
- Flexible schedule - work from where you want, when you want, you are responsible for your own time off by arranging cover.
- Regular incentives for great client feedback, teamwork and helping to upscale the company.
- Uncapped opportunity to earn above base with incentives for demonstrable value to the company.
- Grip is committed to helping all team players develop and grow. This role provides the opportunity for advancement and to progress..
Grip's Core Values
Excellence
A standard of excellence breeds
excellent results.
That’s why excellence is visible in everything we do, especially in the details others might deem trivial. We take great pride in our work and in each other.
Over Deliver
We believe it’s enjoyable to create
'Wow's for people.
We’re constantly developing better ways to provide jaw-dropping value to our clients and fellow team players.
Agility
We dynamically out-think problems
and sprint ahead of challenges.
By only allowing expert-level thinkers onto the Grip team we remain agile and adaptable. We strategically deploy tactics to conquer any advertising challenge with military precision.
Never In The Dark
We value the benefits of crystal-clear,
regular communication.
Everything’s easier when everyone’s on the same page. We believe clients deserve to know what’s going on at all times and we produce better outcomes when we become an extension of their team.
Move The Needle
We focus on tasks that make tangible progress for our clients, always.
Our days are potently effective as we plan every day with outcome-focused tasks.
Everything we do is carefully planned to have the biggest output with optimal effort.
Life at Grip
(Doesn't Feel Much Like Work)
Grip Culture
What It Takes
The Grip team only has A-players. We have a standard of excellence we hold ourselves and eachother to. We have fun and get the job done. We share a rare combination of creativity and ruthless effectivity. We are obsessively focused on creating world class results for our clients and leaving our competitors in the dust.
Our Culture
Want to work in a place where you feel appreciated? Where you spend the whole weekend looking forward to Monday mornings instead of dreading them? Where you're supported by everyone around you to be the best version of yourself and rewarded for expressing the truest version of yourself? That image you have in your head right now... that's working at Grip.
What We Believe
We believe in excellence, because why would you settle for anything less? We believe overdelivering is thoroughly fulfilling. We believe ads shouldn’t feel like ads. We believe creativity opens up the hearts and minds of millions and makes life worth living. We believe in supporting our team and our clients to level up and change the world.
Ready To Join Us?
Get back to our Hiring team letting them know you're interested, and we'll move you through to the next stage in the application!
Grip Perks
Work Anywhere
Be a part of the team from anywhere in the world. We believe you deserve to live the life you always dreamed of.
Grow
With Us
We invest in your knowledge and professional development. We want you to succeed and be happy.
Generous Rewards
Grip offers an industry leading pay based on individual work experience and your work location.
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All rights reserved.